Rich Black Africans is a conglomerate established and Quartered in the Netherlands founded by Michael Willemsen with the purpose of empowering Africans. RBA believes that Africans can help transform their stories through self-empowerment and collaboration.
Rich Black Africans Imports is committed to being the leading importer and supplier of quality African products from Africa to the world, while also providing services to its partners, through its outreach programs to improve lives. Farmers are supported through training and providing subsidized agricultural seedlings that are environmentally sustainable and providing services to its members at a reasonable cost.
The Rich Black Africans marketplace aims at bringing the buyers and sellers of goods and services together to trade, with a goal of improving the livelihood of Africans through their own self-managed online stores. It allows registered vendors to sell their products directly to buyers across the world from the platform, thereby giving them access to a huge market network.
To build a self-sustainable network, that will look at improving the economic independence of its members. By creating a bridge between the diaspora and Africa through sustainable sourcing of Agricultural products and Art, and services. As a reliable supplier of quality products and services with the view to empower members while building up a network that improves lives.
To differentiate ourselves by creating a network and one-stop market centre that provides environmentally, sustainable agricultural produce, art and craft, and services through collaboration.